Bringing Empathy to Culture with Claude Silver of VaynerMedia
As listeners of this podcast know, Culture is more than just words on a wall, it is lived.
Our guest this week knows how to bring it into the heart.
Claude Silver is the Chief Heart Officer at VaynerMedia, a modern, full-service global agency. She is a mentor, coach, and manager, and the company’s first CHO. The position was created to help scale Gary Vee and make sure that the over 800 employees feel they have a home in the company.
Join Will Scott as he welcomes Claude Silver to talk about the Culture and guiding principles of VaynerMedia, and why culture is not a ping pong table.
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Here’s a glimpse of what you’ll learn:
[2:01] The Culture of VaynerMedia
[10:45] Where Claude and VaynerMedia ranks Culture in the company focus
[12:10] VaynerMedia lives their Core Values, not lists them
[15:14] Claude’s recommendations for upcoming entrepreneurs
[18:45] The Guiding Principles for VaynerMedia
[25:05] Gary Vee is a very genuine guy
[29:10] Valuing empathy
[32:55] Culture isn’t a ping pong table
[36:15] Final thoughts from Claude